New Twitter Analytics

I read last night that Twitter released their analytics to everyone on the platform.  Really smart move by them and the analytics look pretty sweet.  I have to imagine they will have a freemium version of analytics in the coming months but that is purely speculation.

I took a screenshot of what my follower chart looks like.  While this data is readily available thru other services, it looks pretty sweet thru Twitter and was impressed with their execution.

I especially like the list of “Your Followers Also Follow.”  For me, it’s Jon Steinberg (Buzzfeed), Michael Learmonth (AdAge) and Ben Lerer (Thrillist, Jack Threads, Lerer Ventures).  Not bad company.

The way you access this is thru the Twitter Ads function which is located under the Settings drop down.  Once under Settings (the little widget/gear), go to Twitter Ads then to Analytics.

 

Twitter Follower Chart

  • Rob Leathern

    The data is very cool – what’s funny is that most of the top similar followers on my side are NOT people, they’re companies like Mediamath and Appnexus (!).