Cookies, The President, and Ad Tech

There is lots of chatter in the government and the digital advertising industry around privacy and cookies.  You can do a simple Google search and get all the details about self regulation vs. government reform.  I even created a Slideshare document on this back in October 2010.

I wanted to write this post to document something:  if the government steps in to intervene in the privacy and cookie war in the digital advertising industry, lets look at what President Obama used to help win his re-election.

Obama has at least 30 providers of marketing & advertising technology working for him.  Romney as of 12:19PM ET today (11/7/12) has 18 trackers.  This Obama screengrab was taken at 11:55pm ET last night on his official homepage.  Ghostery provided the insight on the right of the screenshot and we can see many cookie-enabled technologies.

Next time you hear about the government coming down hard on cookies & privacy, remember this post.

(This post is not supposed to be a political ding in favor of one party over the other.  I’m one of the least vocally political people in the USA.  It is supposed to provide insight into cookie use for political candidates, in this case, the President Obama.)

 

  • Matt Sokoloff

    An even better one…go to JohnKerry.com (he’s been pushing for more scrutiny of online tracking) and click on “Privacy Policy” at the bottom of the page. The link is broken and has been for almost two years. Also go to senate.gov and check out their privacy policy….doesn’t ever even mention the word cookie. And yes they are setting cookies on that site. Before any regulation (which may be necessary) the people who are going to legislate the regulation should start following industry best practices.

    • http://www.darrenherman.com dherman76

       Amazing.