This past Wednesday, April 11, we hosted our 5th annual TMK Digital Media Venture Capital Conference for our agency staffers, our clients, and our friends. I was particularly excited to host the event this year because we had an all-star lineup of speakers including but not limited to Dan Porter (OMGPOP), Albert Wenger (Union Square Ventures) and Terrence Kawaja (LUMA Partners). I alluded to this event earlier in the week via this post.
The overarching topic of the event was “mobile” and most of the presentations paid this off.
Tweets were active around the event hashtag, #tmkvcc so check here to read the tweets to get an idea of the event. I love going back thru these as many of the insights that the speakers mentioned were captured here. AdExchanger also wrote a nice piece on the opening keynote.
Here are a few of my favorite:
- TV dollars won’t come online. Rather, the web will become TV @benfoxgo #tmkvcc
- “Location may be one of the biggest indicators of intent since search.” Duncan McCall @PlaceIQ #tmkvcc
- People spend money to rid themselves of ads in the mobile ecosystem via @albertwenger #tmkvcc
- ‘Google has made advertising ugly.’ – @simonkhalaf at #TMKVCC
- “Good advertising is a feature, not a bug.” @albertwenger at #tmkvcc
- In Silicon Valley, we get the idea right. Decade wrong. Simon Khalaf, Flurry. #tmkvcc
- Draw Something does 3000 drawings per second. Wow. #tmkvcc
There was a nice tension between the speakers ar0und interruptive vs. native advertising opportunities and that’s something that I envision spending a lot more time on in 2012.
One thing was absolutely certain from this event: mobile is a platform that is going to dominate and change industries in ways we haven’t even imagined.