Darren Herman

Fact:  for the foreseeable future, brands are going to continue to spend dollars to reach consumers to try and convince them at some point to purchase their product or service.  Brands do this by using tactics to drive conversion or boost purchase funnel favorability (across different stages).
There’s been a recent meme, conversation, trend, topic, or [...]

I grew up in a middle class home in Westchester County, NY where the forced dream was to go to college.  I grew up with the pressures of “not if” but “where” I was going to college and from early grade school, I was prepping for the SAT’s.  That one test was the key to [...]

Instead of writing some nuggets myself this morning, I’ll let this morning’s CNBC segment on Disruptors do the talking.
Enjoy it.  Some friendly faces from Buzzfeed, Second Market, and Business Insider.

I’ve been thinking about point solutions recently because much of the innovation we are seeing in the advertising and marketing technology space starts out this way.  It’s also not uncommon in the advertising world when agencies are first started:  they start out as a point solution servicing a certain trend such as “social media” and [...]

I’m about a month behind planning for this year’s 2012 Silicon Alley Golf Invitational, but rest assured, by Friday, I’ll have the date and venue which will get sent out to all of the players from last year to reserve their spot at some point over the weekend.
If you’d like to add your name to [...]

This past Wednesday, April 11, we hosted our 5th annual TMK Digital Media Venture Capital Conference for our agency staffers, our clients, and our friends.  I was particularly excited to host the event this year because we had an all-star lineup of speakers including but not limited to Dan Porter (OMGPOP), Albert Wenger (Union Square [...]

On Wednesday, April 11, The Media Kitchen is hosting our 5th annual Digital Media Venture Capital Conference.  Here is the writeup from 2008, our first one we ever held.  It’s one of my favorite days of the year because it’s packed with inspiration from some of the greatest minds in venture capital, technology, and entrepreneurship.  [...]

While I was in the gym this morning, I was watching an eclectic group of videos that ranged in topic from advertising talks thru TEDx random speeches.  One of the videos I viewed is from way back when, the exact date I’m unsure about.  The video is actually of David Ogilvy, who is widely known [...]

I have been thinking a lot lately about scaleable ad units and how they relate to digital media.  This is a question I ask myself as an investor and as a media buyer.  The latter part is probably more important as I’m consistently buying media in market each day thru The Media Kitchen.
Today, for [...]

For 2 hours last night, I sat uninterrupted while watching AMC’s debut of Season 5 of Mad Men.  They did a great job recapping Season 4 and setting up plenty of plot opportunities for the remainder of this season.
I’ve always wondered what it would be like to watch Mad Men without having worked in an [...]