Digital Media & Advertising Articles of Note

I’ll be traveling over the next 24 hours or so, but wanted to post a few articles that I’ve found interesting over the last couple of days:

Online Merchants Hone In on A New Demographic:  My friend Stephanie writes an article about a new audience for merchants… the imbibing consumer.  A glass of wine or beer after dinner while online shopping?  Sounds like merchants can have a lot of fun with this including potential wine pairings with individual online items.

SocialGuide unveiled their year-end look at SocialTV.  FOX is in the leadership position because of their sports & youth oriented programming.  Note however, there are 36,700 projected total socialTV related comments in December 2011, which still seems small, but can really only go up from here.

ComScore released their holidays sales numbers and showed a 16% lift last week from the same week in 2010.  Total online spending amounted to $2.83bn for the week or $36bn for the entire holiday season.

AdExchanger has their holiday reason list up on their site.  It includes industry reaction posts of major topics such as Adobe Acquiring Efficient Frontier, Mediabank-DDS Merger, and many others.  Certainly check it out if you have time to digest a lot of right (and wrong) opinions.

And lastly, a great interview with Antony Young, the new Chief Executive of Mindshare.  Why I specifically call out this interview is because he gives some good insight into his vision and needs within the media world, where many agencies seem to be undifferentiated.  As you can see after reading this, he’s striving for change and will invest and build in it.

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    Nice post! Thanks a lot!