Darren Herman

Ever wonder who is the marketing technology behind the $35 billion dollars in e-commerce sales this holiday season? If you are an agency, wall street analyst, marketer, optimizer or any other player in the digital media ecosystem, you probably want to read below.
I always tell my team at The Media Kitchen that you can [...]

I’ll be traveling over the next 24 hours or so, but wanted to post a few articles that I’ve found interesting over the last couple of days:
Online Merchants Hone In on A New Demographic:  My friend Stephanie writes an article about a new audience for merchants… the imbibing consumer.  A glass of wine or beer [...]

I launched Marketing Wednesdays in October in order to cover a marketing related topic each Wednesday.  For me, this was bullish due to my schedule, but I took it on and pretty much failed about 50% of the time.  Not good and not fair, since I committed to handling the topic.  So looking back at [...]

Over the summer, I wrote a post on kids & content consumption.  The post came about because I realized that many of the user generated videos that my 3-year old son was watching on YouTube (via his iPad) had over 6MM views on them. I was shocked that these videos accumulated so many views as [...]

An area I have been studying for a while is personalization, especially under a macro trend that is termed the YOUniverse.  While I did not create the term, Renier did, it’s an area that has been of increasing interest to me.  Personally & professionally, I have been involved in personalization over the [...]

We’ve covered some pretty fundamental topics here for Marketing Wednesdays including The Chief Marketing Officer, The Marketing Plan, and previously, the Agency 101.  Today, we’re going to cover a very broad topic:  media.
History
Way back when, we used to divide media between Above the Line and Below the Line (ATL/BTL).  Above the Line was typically “brand” advertising [...]

If you play a sport, you don’t take the field, court, pitch or ice without a specific plan of action.
If you sit on the board of a company, then your board meetings are time to evaluate plans.
Each day when you wake up, do you create a (daily) game plan?
For someone who has a lot on [...]

So much of what we do on a daily basis is one dimensional from a sensory perspective.  As an example, this blog post is one dimensional.
Music/sound can play a huge role in your day, as a dimension overlaid on top of everything else.
For a while, I forgot this.
I was thinking recently while I was writing [...]

I walked into the office this morning and my colleague at kbs+ Ventures, Taylor, greeted me with excitement around some of the latest mobile marketing studies that were released.  TechCrunch has an article titled, In Mobile Advertising, Does Size Matter? and Forbes has an article titled, What if Mary Meeker is Wrong and Mobile Ads Never Really Take [...]

We’ve been busy in the office which has been why I’ve posted very little over the past few weeks.  However, below are some of the reasons why I’ve been radio silent.  I’m super stoked about all of this and hope that you are too.  See below.
Awe.sm
kbs+ Ventures recently announced our investment in a social analytics [...]