On Camera: ThisWeekIn Marketing
A couple of weeks back, I went out to Santa Monica to film a segment for This Week in Marketing. I’m not sure if any of you watch the This Week In Series, but it’s a great collection of 15-60 minute shows on different topics ranging from startups (with @jason) to venture capital to video games.
We wrote about ThisWeekIn in our Menu, which we released earlier this year.
What I personally like about it is that they can efficiently create niche content that only appeals to a very specific audience. Using traditional studios and distribution platforms, this would not be economical. Now it is, or at least it’s starting to be. The democratization of high end video content is just in it’s earliest forms, but we’re seeing some fantastic results. The industry thinks so as well, as Google acquired my friends over at Next New Networks, which was a similar company.
I wanted to share the segment I filmed with all of you. I don’t know why I closed my eyes so much on camera but everything else went well. We covered everything from the agency, technology, venture capital, twitter, video, and content integration. I hope you enjoy.
