Archive for June, 2011
Your Most Important Hire, Your #2
There have been plenty of posts about hiring and building the right teams but I wanted to dive a bit deeper into a certain position: Your #2. This position is for everyone: no matter high up or low down on the corporate totem pole you are, you have a #2 in some capacity.
I will be [...]
Don’t Come to the Buy Side without Sell Side Experience
The title of the post is a bit of an exaggeration, but after reading below, you’ll see why. Note, this mostly pertains to technology/digital opportunities.
I had a conversation with an industry colleague the other day and we both came from the sell side (publisher/content distributor) before we ended up on the buy side (agency/client). We ended [...]
On Camera: ThisWeekIn Marketing
A couple of weeks back, I went out to Santa Monica to film a segment for This Week in Marketing. I’m not sure if any of you watch the This Week In Series, but it’s a great collection of 15-60 minute shows on different topics ranging from startups (with @jason) to venture capital to video [...]
Big Tech vs. Big Advertising – When the Worlds Collide
While much of our days are battling agency against agency for our next client relationship that brings revenue growth, whom we’ve been competing with over the decades is changing. When David Ogilvy wrote his famous book, I bet he wasn’t envisioning who was going to be his next competitor. It’s no longer just JWT vs. [...]
The 87.5% Category According to Luma – Lots of Acquisitions
I’ve spent a bunch of time with ad servers in my life. It all started when I was installing phpAdsNew for my brother’s website, Exotic Car Network, creating ad zones across Student.com in OpenAdStream, a web property that about 7 of us ran in the late 90s, working on the team to create a self-service [...]
Advertising Operations and The Growing Line Item
One of the big trends I’m seeing within the agency and marketer ecosystem is that a specific line item on our media plans are getting seemingly larger each year. Year over year growth of the “Ad Ops” line item is starting to catch my attention. To be fair, it caught my attention back in 2008, [...]
Areas of Interest from kbs+p Ventures Summit
We launched kbs+p Ventures about 6 months ago as an early stage investment arm of our agency, kbs+p. Last Friday, we hosted a summit where we brought a small group of people with both visionary and tactical backgrounds to help us filter the areas that are of potential investment focus. While most firms keep this [...]
