Paid, Owned, Earned (Media)

I’ve been on a recent kick looking for “media” opportunities that cross the paid, owned, and earned landscape.  I’ve been looking for them for some of our clients media plans but I’ve also been looking at them from an investment perspective thru kbs+p Ventures.

The Paid, Owned, Earned Media framework isn’t new and a quick Google search reveals that it started catching on in 2009.

For those unfamiliar with the team, it’s a media construct/framework where a tactic (or overall strategy) crosses between paid media (media you purchase), owned media (media you own such as a website, video) and earned media (Re-tweets, shares, etc).

I’m on the lookout for companies who cross into this category.  An example of one that I was a lead mentor for in the TechStars NY program is CrowdTwist, as it’s a social loyalty platform that plays into the POEM framework.

Would love to hear about any other POEM partners out there as I think this area is really interesting.

  • http://jonathanhstrauss.com jonathanhstrauss

    Glad to see this framework getting some love as I’m often surprised how few people understand these terms, especially in social media marketing.

    FWIW, I believe the term ‘earned media’ has been in use in electoral politics for quite a while. My first exposure to that term came while being trained as a campaign operative back in 2003 (primarily referring to press coverage at the time).

  • http://jonathanhstrauss.com jonathanhstrauss

    Glad to see this framework getting some love as I'm often surprised how few people understand these terms, especially in social media marketing.

    FWIW, I believe the term 'earned media' has been in use in electoral politics for quite a while. My first exposure to that term came while being trained as a campaign operative back in 2003 (primarily referring to press coverage at the time).

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