Archive for May, 2011

We (and they) are hiring!

At my last startup, we used our investors not just for business guidance, but also as talent scouts.  They were constantly meeting interesting people who were looking to join or build the next big idea and they helped us place some great talent within our organization.
Now, as an investor at kbs+p Ventures (and still an [...]

Tagged as , , , , , , , , + Categorized as Advertising & Marketing, Internet & Web X.0, Startup & Venture Capital

Paid, Owned, Earned (Media)

I’ve been on a recent kick looking for “media” opportunities that cross the paid, owned, and earned landscape.  I’ve been looking for them for some of our clients media plans but I’ve also been looking at them from an investment perspective thru kbs+p Ventures.
The Paid, Owned, Earned Media framework isn’t new and a quick Google [...]

Tagged as , , , , , , , , , , + Categorized as Advertising & Marketing

Incentivized Viewership

I wrestle with whether or not I like the notion of  Incentivized Viewership.  It’s coming up a lot lately around the office as we’re starting to see more and more vendors offering us solutions to have viewers watch or interact with our clients ads because they are being compensated to do so.
I decided to write [...]

Tagged as , , , , , , , , + Categorized as Advertising & Marketing, Internet & Web X.0

Measuring Integrated Advertising

I have a lot of respect for Mark Suster, an entrepreneur who turned venture capitalist and now is investing out of GRP Partners.  He writes a terrific blog called Both Sides of the Table and his posts are picked up on TechCrunch and other major outlets.
He recently wrote a declarative post called The Future of [...]

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , + Categorized as Advertising & Marketing, Internet & Web X.0, Startup & Venture Capital

The Uber Experience

I used Uber, the brand new on-demand upscale car service 2 times this past weekend in New York City.  I downloaded the iPhone app, installed it and had a car picking me up at my apartment within 10 minutes.   All in all, I loved the whole experience and would certainly use it again.
What I’d [...]

Tagged as , , , + Categorized as Startup & Venture Capital