Darren Herman

I’ve been wrestling with QR codes lately as both a consumer and advertising agency executive.  I’m a bit scared they will go the way of RSS feeds.  Let me explain a bit.
I don’t know what to do with a QR code, and I don’t think mainstream America does either.  I’m being a little dramatic here, [...]

I’m going to buy my 2 kids, David and Ava, some Adobe stock.
I figured I’d start this post with a bold statement.  Hopefully I got your attention.
Adobe is upping their game.  They historically have been a software company focused on the creative & production industry.  They could have stayed this way and [...]

Digital is a double edged sword, as it’s measurable.  For those who work in digital media, you understand what I’m saying.  How often have you sat there in frustration shaking your head and wondered why digital gets so much scrutiny when most other channels don’t get nearly the same precise questions from clients?  I know I have.
One of [...]

I’ve been wrestling with transparency lately – mostly around the consumer side of things.  Transparency is great, but if it comes at the cost of too data overload, then is it really worth it?
One of my blog readers reached out and said he’d started a service called VoyURL of which I’ve been participating with for [...]

On March 1, my father sent me an email titled, “Cool Idea.”   The email literally consisted of one link to an MSN video which highlighted a company called Trunk Club.
I’d not heard of Trunk Club before, but I had a similar idea years back.  Essentially, Trunk Club is a curated clothing service that ships [...]

This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands.  Note:  while this is focused on startups, it could apply to any company of any size.  Day 1 is located here, Day 2 is located here, Day 3 is here, Day [...]

This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands.  Note:  while this is focused on startups, it could apply to any company of any size.  The first post that sets up the series is located here, second post is located [...]

This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands.  Note:  while this is focused on startups, it could apply to any company of any size.  The first post that sets up the series is located here, second post is located [...]

This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands.  Note:  while this is focused on startups, it could apply to any company of any size.  The first post that sets up the series is located [...]

This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands.  Note:  while this is focused on startups, it could apply to any company of any size.  The first post that sets up the series is located here and it’s based [...]