Clams, Benjamins, Beans, Dollars. Your Startup Sells Ad Space, Read On…
I created a presentation about 6 months ago for a talk at the Founders Institute. The talk was about 5 things to do/know when looking at generating advertising revenue from your startup. I’ve personally been in a unique position to talk about this as I’ve run startups that take ad dollars from brands and I’m now on the agency side divvying up ad dollars to all different partners, including startups. I can talk credibly from both sides of the table.
I was asked to give a presentation to the New York class of Techstars entrepreneurs and revisited the presentation I gave to Founders Institute and made some tweaks. The presentation is divided up into 5 sections, each of which I will spend the next 5 days discussing each section in depth. Hopefully you all find this interesting and if there are additional questions, do not hesitate to follow up with me or leave comments.
The presentation is linked to here and this will be what I’ll be going off of as I go deep into each section. Please view it before continuing as my posts will make a lot more sense. Note: the presentation is a “speaking” presentation in the sense that I do much of it justice with voice overs… but you’ll get the idea as you go thru it.
Tomorrow morning’s topic: advertising ecosystem overview & the two ways to talk to agencies (slides 1-4 including title slide)
If there is anything you specifically want to hear about, please do not hesitate to ask.