We’ve been head down at the agency (kbs+p & the media kitchen) with some recent launches that I’m extremely proud of. Some of you who read this blog have been part of them (as a partner, colleague, or client) and know how exciting it’s been.
We’ve brought back documentaries to BMW. If you remember BMW Films, we’ve brought back a similar film/documentary style approach to talk about the future of mobility. My colleague and buddy Faris has a great writeup on his blog and it’s been written about by BMW Blog and in the press here and here. Throughout the month, you’ll be able to watch new “chapters” that are released about the future of mobility from some of the top thinkers in the world: Astronaut Buzz Aldrin; Futurist and conceptual designer for Blade Runner, Aliens and Tron, Syd Mead; Google VP Marissa Mayer; ZipCar founderRobin Chase; Treehugger.com founder Graham Hill; Ridelust.com editor-in-chief Mike Musto; Reinventing the Automobile co-author Lawrence Burns; and Director of Environmental Affairs, Richard Mattila.
We have launched The Daily, a new operating unit of News Corporation that pushes the boundaries of digital journalism. This has been a fun project to work on because we’ve gotten to see it from it’s very early days through yesterday’s successful launch. When I downloaded The Daily to my home iPad last night, there were over 1200 reviews in the App Store! There have been tons of reviews about it so if you type in “The Daily” into Google News, you’ll have your pick of reviews to read. Here’s one by CNN. Here’s a link to @daily twitter account if you want to sign up.
The common thread of the two of these projects: high quality content and packaging. While the Internet has no shortage of content, there is a vast variety of styles of content written and produced. I think you’ll see with the two of these projects that the content stands out from most of everything else.
- BMW Documentaries: Wherever You Want To Go (farisyakob.typepad.com)
- BWM | From Buzz Aldrin to Marissa Mayer – BMW films their take on our auto future (via @kbsp_agency ) (jreckseidler.posterous.com)
- BMW Bypasses TV To Promote New Electric Car (mashable.com)