Darren Herman

Announced in an article by Brian Morrissey, entitled “Herman Leads Digital at KBS+P” a new chapter in my life has been started.  KBS+P is going through an evolutionary period and I’m excited to be joining some new faces and old friends to help lead the agency in it’s next phase.
My belief is that if you [...]

I’ve been thinking a lot about content consumption lately.  The main reason for this is because for me, it’s broken.  Sub-optimal.   There is no way I can keep up with everything that is actively passed my way and passively written that I may want to consume.
There are a few reasons for this:

Not enough time [...]

Being that I work in the digital media industry, there is rarely a day that goes by without some conversation around free vs. paid.  Some folks in the office say that they would gladly pay ~$20 for the NY Times online and others argue that they won’t pay anything because eventually they will hear the [...]

One of my tweets today was:
I got a few immediate responses from @adventurista, @jbguru, and @mediahorizons asking me what the tipping point was.  My tipping point was when I started exploring the apps ecosystem surrounding Twitter to fully understand what a platform is, and thought I’d use this post as a way that I’ve navigated [...]

I’ve been immersing myself into the world of data for the past few years at work, reading lots of books, and speaking to many gurus.  What interests me both personally and professionally is the application of large data sets and how to use them to gain a competitive advantage over the competition.  Call it data [...]

Yes, that’s right.  For someone who has spent the past few years inside of a very well known marketing agency, I am calling this decade the death of the pure branding campaign.  This was inspired by the comments in Fred Wilson’s blog post, Affiliate Marketing Undervalue’s the Link.
Before I proceed, let me preface that this [...]

There is no lack of content online that I’m particularly interested in.  The issue is not finding the content, but rather it is consuming the content in a reasonable amount of time while I try to balance family life and all of the other joys in my life.
This morning I ran an experiment:  use Wordle [...]

I aggregated 25+ trends & predictions for 2010 centered around technology, media, and advertising last night (see them here) and created a “wordle” based on them.  See below.  You can obviously see that Facebook, Mobile, Google, Social, and Twitter are popular.
Some not-so-big (in terms of volume) but still important trends and predictions that appeared:  data, [...]