A Few Things I’m Thinking About

Posted by Darren on Sep 28, 2010 • (Comments)

If I were to write a substantive post today, it’d probably get lost in the Advertising Week black hole.   I can’t compete with all of the AOL announcements.

However, I do want to put a few things out there and see what sticks… and maybe I’ll turn them into full posts in the coming weeks.

1.  The web is UGLY.  Step back and look at the majority of the web; it’s may be developed but not designed.  The Huffington Post website reminds me of Conway on 34th and 8th here in NYC.  I’m not saying this because I’m part of the AOL Creative Consortium, but I’m saying this because experience and design needs to step up their games.

2.  My daughter (and son) may never use a desktop computer.  How unbelievably weird but awesome is that?   It’s crazy to think this but what are the implications?  I remember my first Apple IIe.

3.  I think I have a crush on online & offline products- products or services that can be delivered and touched thru both means.   An example of this is Threadless and their pop-up shop.  I think there is an opportunity for web-only retailers such as Zappos and Amazon to open pop-up shops for the holiday season… it’s less about retail and more about marketing.

4.  I’m amazed at how many people play Fantasy Football.  Myself included.  Fantasy Sports is a REAL category.

5.  Terence Kawaja is dead on about the changes in media.  He’s also a rockstar for updating his infamous ad tech chart.

As always, leave your feedback.

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  • I keep wondering when you're going to dive into the FF arena. Let me know b/c I'd be all about it too!

    How do you see publishing long-term? Do you see a business model that would replace publishing house by mass marketing authors though purely electronic formats and platforms?

    Good piece from WSJ yesterday: http://online.wsj.com/article/...
  • Jeremy
    I completely agree about the web looking ugly with the exception of a few sites like hulu, flickr, etc...it's made to be functional, not look good.

    I think it's why a lot of companies still feel a bit reluctant to spend big money online. If you go to a site like nytimes.com you see ads for 5 different companies on the front page, and that's on a day that there's no hp takeover. It's hard for an ad to feel 'premium' in that sort of environment. I think that's why big advertisers still love tv, when their ad shows up, it's all that shows up and it has a 100% SOV.
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