Why I’ve Unsubscribed from Deal a Day Services

Posted by Darren on Sep 19, 2010 • (Comments)

Image representing Groupon as depicted in Crun...
Image via CrunchBase

This post shouldn’t come across as another “I’ve quit [replace with service] because [xyz].”  There have been way too many of those type of posts and I don’t want to be another log on the fire.

I’m in the process of unsubscribing from the Groupons of this world because in aggregate they send me way too many offers that are not relevant to me and the value they do deliver to me does not outweigh the disservice of cleaning out my inbox.

Note: by Groupons of this world, I mean LivingSocial, BuywithMe, SocialSteals, DealOn, and others.

In a world of customization and personalization, you would think that these services would employ Hunch-like personalization.  Currently, they are no different than old school offers delivered thru digital vehicles.  As a consumer, I almost expect customized coupons in 2010.  I’d rather not receive a coupon if it’s not relevant to me.   Heck, even the television commercials on ESPN are more relevant.

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  • Isn't Yipit "Hunch for flash sales?" Have you tried? http://yipit.com/about/
  • These deal a day offers feel like the FSIs of the computer age.
  • Dan, I have left many of these services recently too. For many reasons, but certainly the ones you mentioned here. They are a little off the mark and over the top.
  • offthehook
    Groupon should know which deals I clicked on and which deals I deleted, and use this data to further calibrate customized deals for me. I did use their custom deals feature (for food and beverage category), but still way too many deals coming to my inbox with restaurants that I don't care about or deals that don't really matter.
  • I agree. These sites need to quickly figure out a way to get people targeted, relevant deals and discounts. Otherwise this is just like receiving non-relevant coupons in the newspaper or any other channel. I think we'll see even more niche-specific deals (and sites) that give people deals that are more aligned with what they're looking for.
  • James Rudder
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