Darren Herman

I have really enjoyed watching all of the innovation over the past few years and wanted to highlight a few areas that I think are really interesting for 2010/2011.  In some cases, I may use company names as examples;  unless otherwise noted, I am not an investor in any of these companies and this is [...]

I often have conversations with clients about what their key performance indicators should be for their campaigns.  Quite a few times, clients want to use the CTR as the main proxy for performance and I squirm.  While I can talk for hours about why this is not a good idea 99% of the time, I [...]

The cable vs. television war is not about price (IMHO), but more about ease of use.  Though someone could argue that there is a usability curve that can be overlaid across ease of use (we pay more for simpler, pay less for complex).  Cable is mature and has worked through the majority of the usability [...]

One of the most amazing things about starting a business is being able to provide career opportunities for people at all stages of their life.  I’ve listed a few opportunities below and if  you or someone you know is interested in one of these, please do not hesitate to reach out.  The company is Varick [...]

These guys get it and are for real.  I’ve known Mike Duda (@mikeduda) for a few years now and he’s onto something.  Let me explain why I think they have an opportunity to help create a new type of investor class that adds real strategic value.
The Front Man
Who doesn’t want to take a phone call [...]

Using data to make better business decisions is nothing new but since 2008, it’s been a very hot topic.  It’s been covered in almost every issue of Advertising Age, a whole new web destination now exists: AdExchanger, and agencies spun up new trading desks that are essentially high powered SWAT teams that combine rich data-sets with media for [...]

Anyone else have this dilemma?  What do you do to overcome it?
I always love traveling or working in remote coffee shops because that’s where my mind frees up.
IGA Worldwide was a brain fart of mine when I was walking thru the woods in Saratoga Springs.
Tomzy was ideated when Sherri and I was traveling to a beach [...]