If you touch the digital media industry in anyway, over the past 48 hours, you probably heard about Flipboard. Techmeme has tons of coverage on it this morning as folks like Stowe Boyd, Gizmodo, and Robert Scoble are discussing whether or not it’s legal.
I first heard about the App while I was sitting in a meeting with a friend at First Round Capital and he pulled out his iPad and showed me the App. The app immediately reminded me of a magazine but with a multi-dimensional and unique experience.
What Flipboard nailed was the design.
We’re not “ooo-ing” and “aaaah-ing” because Flipboard is technically amazing which we’ve learned is far from the truth, but what we are interested in is the form over function (or at least a balance of).
Ever since software was built, we’ve [passively] lowered our standards of design to accommodate for function. Function has been more important to us than the aesthetic because at the end of the day, we need to deliver a result and if the function can’t do that, then we will come up empty.
The earliest of people who gravitated towards the technical fields weren’t designers but they were developers. I’m guessing there still are a lot more left brain folks in the industry than right brainers but anytime we see integrated design & development, we take notice.
One of the easiest things to do to make yourself standout within the digital world is to hit a homerun with the design and experience. If you invest significantly in this area, then you are going to standout from all the rest.
Flipboard gets it… and by the way, they are from Stanford University, a notoriously left brain school.