Darren Herman

One of my friends, Sam Lessin, created a service called letter.ly, which allows anyone to sign up for a email newsletter account and charge users whatever they want to join.  An example of this is Michael Galpert’s newsletter of which he charges $4.00/mo.
Recently, Jason Calcannis and Sam Lessin declared their blogs dead and are moving [...]

Today’s ad exchange landscape is fairly complex but most people know who the big players are:  Google’s AdX, Yahoo!’s RMX, Pubmatic, Adnexus, Admeld’s MeldX, Adsdaq, Adbrite, and maybe, Microsoft AdECN.
With the majority of the above players including the big two (AdX, RMX), there is a major conflict.  They also sell media.
It’s like the Nasdaq also [...]

I decided to do an audit of how I use different communications “devices” and their responsiveness/effectiveness for me.  This is a focus group of one and is purely subjective.
Below is the outline.  Net/net, short and rapid communications are what work for me as evidence by Text Message and Twitter DM’s.  What I also like about [...]

Maybe the title of the post is hyperbolic but at least this idea could put a big dent in their agency revenues.
Note: these are my thoughts, not necessarily reflected of my employer.
We talk about agencies having a digital backbone. Yet, for the most part, the technologies are licensed. For today’s and yesterdays [...]

I’ve spent more time in my working career in venture backed startups of less than 100 people than in companies of hundreds.  But for the past few years, I’ve worked in a mature organization of hundreds of employees, positioned in the marketing & technology services business.
One of the invisible badges that people are starting to [...]

This post was inspired by Fred Wilson’s post today and Chris Dixon’s post back in 2009 about online advertising and it’s potential share gains.
Quite simply, Chris outlines that there are two types of advertising:  brand advertising (ATL= above the line) and direct response (BTL=below the line).  Much of the ad dollars have historically been centered [...]