The advertising world is being impacted by the adoption of technology at it’s core. I speculate that the majority of all ad impressions will be “served” by some sort of technology within the next decade. This speculation includes print, television, radio and OOH. We’re seeing this start to play out within the online advertising space.
I’m a believer that history repeats itself and that we can learn from correlations to similar industries. I was reading the Technology Review this morning and came across this article on Wall Street’s high frequency traders.