Comments on: Open Letter to Ms. Internet http://www.darrenherman.com/2009/11/23/open-letter-to-internet/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: dherman76 http://www.darrenherman.com/2009/11/23/open-letter-to-internet/comment-page-1/#comment-95296 dherman76 Mon, 23 Nov 2009 19:32:17 +0000 http://www.darrenherman.com/?p=1051#comment-95296 Very fair and valid points Jonathan. I just think that Ms. Internet is making things way too difficult for us to succeed as a medium in which advertisers want to utilize. Very fair and valid points Jonathan. I just think that Ms. Internet is making things way too difficult for us to succeed as a medium in which advertisers want to utilize.

]]> By: jonathanmendez http://www.darrenherman.com/2009/11/23/open-letter-to-internet/comment-page-1/#comment-95295 jonathanmendez Mon, 23 Nov 2009 17:45:52 +0000 http://www.darrenherman.com/?p=1051#comment-95295 Love it DH! But you know that we can't fight against the will of the people and just like you don't mess with Mother Nature we may not want to mess with Ms. Internet. Clearly as an industry we are not advancing in our use of marketing technology at the pace our digital audience is becoming more advanced in their use of the web...and this delta is growing.<br><br>Communication technology has always made consumers savvier, more educated & amplified their diversity. Communication has never been an ad supported model, it's a services play. Because the web is a user controlled medium it is at its core a services too (and why it was founded by TBL). Whose to say advertising will work at all? There's much more evidence against it than for it (including the success of Google AdWords that I would argue is really services, not advertising).<br><br>So maybe instead of writing that $100M check to create demand for your client Ms. Internet is not going to let you off so easy? Maybe on the web you need to spend that money building something that fulfills the needs of the market...and thus her needs as well? Love it DH! But you know that we can't fight against the will of the people and just like you don't mess with Mother Nature we may not want to mess with Ms. Internet. Clearly as an industry we are not advancing in our use of marketing technology at the pace our digital audience is becoming more advanced in their use of the web…and this delta is growing.

Communication technology has always made consumers savvier, more educated & amplified their diversity. Communication has never been an ad supported model, it's a services play. Because the web is a user controlled medium it is at its core a services too (and why it was founded by TBL). Whose to say advertising will work at all? There's much more evidence against it than for it (including the success of Google AdWords that I would argue is really services, not advertising).

So maybe instead of writing that $100M check to create demand for your client Ms. Internet is not going to let you off so easy? Maybe on the web you need to spend that money building something that fulfills the needs of the market…and thus her needs as well?

]]>