Comments on: Black November – Holiday Shopping Has Officially Begun http://www.darrenherman.com/2009/11/15/black-november-holiday-shopping-has-officially-begun/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: dherman76 http://www.darrenherman.com/2009/11/15/black-november-holiday-shopping-has-officially-begun/comment-page-1/#comment-95249 dherman76 Mon, 16 Nov 2009 13:37:25 +0000 http://www.darrenherman.com/?p=1044#comment-95249 I do not know if there will be more overall purchases, but the percentage of online purchases may be increasingly this year over last year. If America is increasingly becoming cost conscious, then saving gas to go to the nearest Walmart or Bloomingdales will go a long way if you can spend those gas dollars through an online purchase.<br><br>I love the idea of pop-up stores to build a brand presence for notoriously online-only stores. Imagine if Zappos had a pop-up store. Or 20X200? Cool.<br><br>Thanks for stopping by Jim! I do not know if there will be more overall purchases, but the percentage of online purchases may be increasingly this year over last year. If America is increasingly becoming cost conscious, then saving gas to go to the nearest Walmart or Bloomingdales will go a long way if you can spend those gas dollars through an online purchase.

I love the idea of pop-up stores to build a brand presence for notoriously online-only stores. Imagine if Zappos had a pop-up store. Or 20X200? Cool.

Thanks for stopping by Jim!

]]> By: Jim Moran http://www.darrenherman.com/2009/11/15/black-november-holiday-shopping-has-officially-begun/comment-page-1/#comment-95248 Jim Moran Mon, 16 Nov 2009 13:32:25 +0000 http://www.darrenherman.com/?p=1044#comment-95248 I wonder whether earlier holiday shopping will imply more online purchases (i.e., less last-minute local buying). I've always been interested in ecommerce promotions. Online allows for price comparison - the friction is so low that retailer brand has to be that much stronger.<br><br>Also, one counter-trend we've seen to online are these <a href="http://www.time.com/time/business/article/0,8599,1935030,00.html" target="_blank" rel="nofollow">popup shops</a>. Brands have been opening up temporary stores in vacant retail space to get rid of merchandise and take advantage of brick & mortar marketing. Popup shops are almost always combined with a sale or deal, resulting in more buzz and more savings for consumers. I wonder whether earlier holiday shopping will imply more online purchases (i.e., less last-minute local buying). I've always been interested in ecommerce promotions. Online allows for price comparison – the friction is so low that retailer brand has to be that much stronger.

Also, one counter-trend we've seen to online are these popup shops. Brands have been opening up temporary stores in vacant retail space to get rid of merchandise and take advantage of brick & mortar marketing. Popup shops are almost always combined with a sale or deal, resulting in more buzz and more savings for consumers.

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