http://www.darrenherman.com/2009/11/09/advertising-industry-presentation-need-your-help/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.darrenherman.com/2009/11/09/advertising-industry-presentation-need-your-help/comment-page-1/#comment-95171 dominicschmitt Wed, 11 Nov 2009 00:03:30 +0000 http://www.darrenherman.com/?p=1042#comment-95171 Who is kicking out networks and why? Are they really doing it or just posturing? Is it primarily traditional media companies? What options are they pursuing? What are the drivers here - poaching of audience data, marginalizing inventory value, networks' role in de-valuing the site with poorly matched or poor quality advertising? Who is kicking out networks and why? Are they really doing it or just posturing? Is it primarily traditional media companies? What options are they pursuing? What are the drivers here – poaching of audience data, marginalizing inventory value, networks' role in de-valuing the site with poorly matched or poor quality advertising?

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