Great Presentation: Evolution of Digital Communications

Saw this presentation on my friend Fred’s blog this morning and thought it was perfect for here.  Of all of the parts of the presentation (which I believe can be done in 120 slides rather than 200+), the slide that talks about data+insights hits really close to home during this part of my career and passion.  Check it out.
View more documents from David Gillespie.
Tagged as , , , , , + Categorized as Advertising & Marketing, Internet & Web X.0
  • thanks, Darren...i can see where, in a live presentation, the reiteration of some areas would help audience/discussion...i like david's notion of social media being utterly redundant...and the peeling away of layers of nomenclature to get to "people expressing themselves" ...and btw, ha! made me think, would love to see a link from social mentions of content to a graphic of current sales-downloads-awareness of that content (e.g. you see on a tweet or blog or wherever the text "dr strangelove," click it and link to graphic showing span of activity on different metrics; we get a glimpse of this when we're reading something about "Where the Wild Things Are" and then, along the way, we jump to nyt bestseller list showing sudden burst of sales... -- jan zlotnick @janzlotnick
  • This is really great, Darren. The notion of confusing 'growth' with 'growing up' is really powerful.
  • David had a great presentation...and I couldn't resist putting it up on www.cliqology.com as well. I enjoyed the way he showed real disruption in big brand marketing.
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