ContextWeb Agency Demand Platforms Panel
Key parts of our talk on Agency Demand Platforms
- What and why are agency demand platforms being created
- Business models emerging
- Impression level valuation
If you are interested in any of the above topics, take 20 minutes and watch the video. Top agency holding company (and agency) execs chatting during Advertising Week. Participants include Razorfish, Cadreon (IPG), VivaKi (Publicis), Adnetik (Havas), and me over at Varick Media Management (MDC Partners).
Check out the blog post over on ContextWeb.