Darren Herman

Saw this presentation on my friend Fred’s blog this morning and thought it was perfect for here.  Of all of the parts of the presentation (which I believe can be done in 120 slides rather than 200+), the slide that talks about data+insights hits really close to home during this part of my career and [...]

Recent headlines (within last 10 days):

Yahoo earnings beat expectations, profit triples, stock soars
Apple earnings put stock near all time high
Seagate Tech earnings surge to $179 million
IBM reports 14% profit growth
Sandisk Q3 Blowout!

I’m not going to pretend I’m a Wall Street analyst or an amateur Stocktwits guru, but where there is smoke, there is fire.  While [...]

Lets define before we begin.
Ad Network Platforms:  platforms being built by current ad networks to service agencies and brands directly
Demand Platforms:  meta platforms that sit on top of multiple inventory sources
There seems to be a battle brewing between ad network platforms vs. demand platforms.  The trend I’ve spoken about on this blog for a while [...]

Key parts of our talk on Agency Demand Platforms

What and why are agency demand platforms being created
Business models emerging
Impression level valuation

If you are interested in any of the above topics, take 20 minutes and watch the video.  Top agency holding company (and agency) execs chatting during Advertising Week.  Participants include Razorfish, Cadreon (IPG), VivaKi (Publicis), [...]