Comments on: Rational Expectations http://www.darrenherman.com/2009/09/30/rational-expectations/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: simonbigpicture http://www.darrenherman.com/2009/09/30/rational-expectations/comment-page-1/#comment-94464 simonbigpicture Thu, 01 Oct 2009 09:51:17 +0000 http://www.darrenherman.com/?p=1027#comment-94464 it's an excellent book - should be required reading for all the agency people who tell me data is really important - but appear to have no clue how to take advantage it's an excellent book – should be required reading for all the agency people who tell me data is really important – but appear to have no clue how to take advantage

]]> By: dherman76 http://www.darrenherman.com/2009/09/30/rational-expectations/comment-page-1/#comment-94460 dherman76 Thu, 01 Oct 2009 03:04:36 +0000 http://www.darrenherman.com/?p=1027#comment-94460 So far, I find the book extremely fascinating. Loving many of the charts. So far, I find the book extremely fascinating. Loving many of the charts.

]]> By: clouvi http://www.darrenherman.com/2009/09/30/rational-expectations/comment-page-1/#comment-94459 clouvi Thu, 01 Oct 2009 03:03:45 +0000 http://www.darrenherman.com/?p=1027#comment-94459 Book was the main focus of our MBA data mining class. Mind-boggling some of the things that can be done with the numbers. Even crazier with regards to Harrah's, is that their profit margin was something surprisingly low like 2%. I've been to Vegas many times, and it looks like more than 2%. However, I guess it depends where that 2% is coming from. Really brings into perspective how much cash they're dealing with on a daily basis.<br><br>Anyway, that book is full of nuggets. Book was the main focus of our MBA data mining class. Mind-boggling some of the things that can be done with the numbers. Even crazier with regards to Harrah's, is that their profit margin was something surprisingly low like 2%. I've been to Vegas many times, and it looks like more than 2%. However, I guess it depends where that 2% is coming from. Really brings into perspective how much cash they're dealing with on a daily basis.

Anyway, that book is full of nuggets.

]]>