http://www.darrenherman.com/2009/09/07/sports-digital-media-done-well/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.darrenherman.com/2009/09/07/sports-digital-media-done-well/comment-page-1/#comment-94036 mjsenno Fri, 11 Sep 2009 15:20:21 +0000 http://www.darrenherman.com/?p=1015#comment-94036 Darren - good catch. I actually wrote on my blog that IBM may be the best integrated sports sponsor, as they do a fantastic job of building a platform that showcases their services and products, while adding tremendous media value to the various sports properties they work, in this case the USTA. The iPhone app is a great example, the stats and scoring system, and the website - all well done. They did an equally good job, though without as much depth, on the USGA digital platform and with Wimbledon. Darren – good catch. I actually wrote on my blog that IBM may be the best integrated sports sponsor, as they do a fantastic job of building a platform that showcases their services and products, while adding tremendous media value to the various sports properties they work, in this case the USTA. The iPhone app is a great example, the stats and scoring system, and the website – all well done. They did an equally good job, though without as much depth, on the USGA digital platform and with Wimbledon.

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