Darren Herman

When I was a doctoral student in economics at the Massachusetts Institute of Technology, a powerful theory known as rational expectations suggested that it was difficult to profit from widely anticipated, or predictable, events, since rational actors would already have taken the action necessary to arbitrage any such opportunities.  When I become a student of [...]

I have not been updating the blog as much as I’d like and have a few long-form posts I’d like to write, but based on my schedule right now, that’s a long-shot.  I’m going to condense the posts into a paragraph each and if people want me to expand on them, please comment or reach [...]

It’s that time of year again, Advertising Week in New York.  I’ve been invited to speak on the main stage and on a few panels at various events.  I’m going to list the events below and if you are attending the conferences, certainly reach out to say hello.
You can follow Advertising Week on Twitter.  The [...]

When I was first asked to blog, I turned it down.
When I was first told about Twitter, I smiled and said no thanks.
When I just read about Life Recorders over on TechCrunch, I said no way.   There was a poll at the bottom on the TC article that asked users to vote whether or not [...]

Even if you are not a tennis fan, you should check out the official website for the US Open.  The guys behind the scenes at the USTA and their partners at IBM have put together a cross channel experience that beats any other league-developed initiative that I’ve seen (MLB, NBA, NHL, NFL).
The US Open is [...]