Comments on: Fashion 2.0 & the consuMEr in the MEconomy http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: hawaiijobs14 http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/comment-page-1/#comment-95360 hawaiijobs14 Wed, 02 Dec 2009 20:14:37 +0000 http://www.darrenherman.com/?p=992#comment-95360 useful blog.<br>For more jobs visit <a href="http://www.staffingpower.com" rel="nofollow">http://www.staffingpower.com</a> useful blog.
For more jobs visit http://www.staffingpower.com

]]> By: David http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/comment-page-1/#comment-93776 David Wed, 19 Aug 2009 21:51:26 +0000 http://www.darrenherman.com/?p=992#comment-93776 Darren, how was the suit? Does it fit well? Darren, how was the suit? Does it fit well?

]]> By: dherman76 http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/comment-page-1/#comment-93384 dherman76 Tue, 28 Jul 2009 18:47:50 +0000 http://www.darrenherman.com/?p=992#comment-93384 Good luck tonight presenting! Looking forward to it. Good luck tonight presenting! Looking forward to it.

]]> By: dmreinke http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/comment-page-1/#comment-93383 dmreinke Tue, 28 Jul 2009 17:52:09 +0000 http://www.darrenherman.com/?p=992#comment-93383 Looking forward to Fashion 2.0 Meetup tonight and hearing from some great companies. I'll be sharing about StyleHop. <br><br>Darren, the NYC Fashion 2.0 community needs to be talking more about how to leverage new technology to get the consumer more involved in fashion. The history of fashion is that consumers don't play a role....they are just passively told what to wear. but the democratization of fashion is happening with or without fashion companies consent. The best companies new and old will be those that get on the edge in terms of pulling consumers into their companies to help guide and direct design, merchandising and marketing. Because the big fashion companies are not innovators and tend to sit on their hands when it comes to leveraging new technologies, the opportunities for emerging companies in this space is huge. Looking forward to Fashion 2.0 Meetup tonight and hearing from some great companies. I'll be sharing about StyleHop.

Darren, the NYC Fashion 2.0 community needs to be talking more about how to leverage new technology to get the consumer more involved in fashion. The history of fashion is that consumers don't play a role….they are just passively told what to wear. but the democratization of fashion is happening with or without fashion companies consent. The best companies new and old will be those that get on the edge in terms of pulling consumers into their companies to help guide and direct design, merchandising and marketing. Because the big fashion companies are not innovators and tend to sit on their hands when it comes to leveraging new technologies, the opportunities for emerging companies in this space is huge.

]]> By: Jim http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/comment-page-1/#comment-93371 Jim Mon, 27 Jul 2009 23:57:37 +0000 http://www.darrenherman.com/?p=992#comment-93371 Check out <a href="http://www.englishcut.com/" rel="nofollow">http://www.englishcut.com/</a>. This guy is a Savile Row tailor who set up his own operation in Northern England. His blog gives you some insight into the dynamics of custom tailoring.<br><br>Measurement, cloth and style selection are obviously only a small part of the tailoring value chain so I am not sure to what extent an online tailoring service can really drive value and differentiation at the lower price points. At the lower end of the price scale ($400-$600/suit) you probably won't see a lot of differentiation between made-to-measure at that price point and off the peg tailoring. As price increases you are typically paying more for better fabric, stitching, custom fit features and sewn linings (versus factory glued). So at higher price points the convenience of meaurement is only a small part of the equation. There is also a clear product distinction between "made-to-measure" and "custom".<br><br>I think there is a massive gap in the US market between cheap made to measure and high end Savile Row level quality custom. There is room to deliver better quality and personalization but I think you have to look at the entire value chain.<br><br>My grandfather was a master tailor in England. Happy to discuss the 'sartorial' and business aspects of custom tailoring with you. Check out http://www.englishcut.com/. This guy is a Savile Row tailor who set up his own operation in Northern England. His blog gives you some insight into the dynamics of custom tailoring.

Measurement, cloth and style selection are obviously only a small part of the tailoring value chain so I am not sure to what extent an online tailoring service can really drive value and differentiation at the lower price points. At the lower end of the price scale ($400-$600/suit) you probably won't see a lot of differentiation between made-to-measure at that price point and off the peg tailoring. As price increases you are typically paying more for better fabric, stitching, custom fit features and sewn linings (versus factory glued). So at higher price points the convenience of meaurement is only a small part of the equation. There is also a clear product distinction between “made-to-measure” and “custom”.

I think there is a massive gap in the US market between cheap made to measure and high end Savile Row level quality custom. There is room to deliver better quality and personalization but I think you have to look at the entire value chain.

My grandfather was a master tailor in England. Happy to discuss the 'sartorial' and business aspects of custom tailoring with you.

]]> By: dherman76 http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/comment-page-1/#comment-93368 dherman76 Mon, 27 Jul 2009 20:16:13 +0000 http://www.darrenherman.com/?p=992#comment-93368 Thanks for reaching out! Feel free to syndicate this post. Thanks for reaching out! Feel free to syndicate this post.

]]> By: Fashion Perpetrator http://www.darrenherman.com/2009/07/27/fashion-20-the-consumer-in-the-meconomy/comment-page-1/#comment-93366 Fashion Perpetrator Mon, 27 Jul 2009 18:22:45 +0000 http://www.darrenherman.com/?p=992#comment-93366 Hello Darren, <br><br>I have a fashion blog (<a href="http://fashionperpetrator.com" rel="nofollow">fashionperpetrator.com</a>) and I would love to have you as a guest blogger telling my readers about your experience with receving your suits from <a href="http://mysuit.com" rel="nofollow">mysuit.com</a>. Please let me know if you are interested (I can also just "syndicate" the content you write for your own blog and add traked links...let me know what you think. <br><br>best, The Fashion Perpetrator Hello Darren,

I have a fashion blog (fashionperpetrator.com) and I would love to have you as a guest blogger telling my readers about your experience with receving your suits from mysuit.com. Please let me know if you are interested (I can also just “syndicate” the content you write for your own blog and add traked links…let me know what you think.

best, The Fashion Perpetrator

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