Comments on: What Do Mobile and Games Have in Common? Business Implications http://www.darrenherman.com/2009/07/21/what-do-mobile-and-games-have-in-common-business-implications/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: greghills http://www.darrenherman.com/2009/07/21/what-do-mobile-and-games-have-in-common-business-implications/comment-page-1/#comment-93292 greghills Thu, 23 Jul 2009 23:05:44 +0000 http://www.darrenherman.com/?p=988#comment-93292 You don't even need a co-reg data base, any account that a user logs into from both their mobile phone and their computer ---- email, Facebook, Foursquare ---- can be used to transfer online behavioral data to phones. Retargeting visitors to an online landing page with a drive-to-store mobile message could be very effective. You don't even need a co-reg data base, any account that a user logs into from both their mobile phone and their computer —- email, Facebook, Foursquare —- can be used to transfer online behavioral data to phones. Retargeting visitors to an online landing page with a drive-to-store mobile message could be very effective.

]]> By: ptegelaar http://www.darrenherman.com/2009/07/21/what-do-mobile-and-games-have-in-common-business-implications/comment-page-1/#comment-93240 ptegelaar Tue, 21 Jul 2009 21:52:44 +0000 http://www.darrenherman.com/?p=988#comment-93240 Another digression: Swoopo. Here's how it works: <a href="http://www.swoopo.com/new.html" rel="nofollow">http://www.swoopo.com/new.html</a> Some say it's a smart application of behavioural game theory to auctions, others say it's (borderline) gambling. Another digression: Swoopo. Here's how it works: http://www.swoopo.com/new.html Some say it's a smart application of behavioural game theory to auctions, others say it's (borderline) gambling.

]]> By: EricFriedman http://www.darrenherman.com/2009/07/21/what-do-mobile-and-games-have-in-common-business-implications/comment-page-1/#comment-93234 EricFriedman Tue, 21 Jul 2009 18:03:57 +0000 http://www.darrenherman.com/?p=988#comment-93234 Game dynamics play an important role in many areas - not just mobile. I agree that these "mobile opportunities" have been on media plans for years but the perfect storm of ubiquity of smart devices, connectivity and bandwidth, and sheer understanding were not in place before. I am not sure they are widespread even today, but we certainly have eclipsed a tipping point of those three key elements. Game dynamics play an important role in many areas – not just mobile. I agree that these “mobile opportunities” have been on media plans for years but the perfect storm of ubiquity of smart devices, connectivity and bandwidth, and sheer understanding were not in place before. I am not sure they are widespread even today, but we certainly have eclipsed a tipping point of those three key elements.

]]> By: Seni Thomas http://www.darrenherman.com/2009/07/21/what-do-mobile-and-games-have-in-common-business-implications/comment-page-1/#comment-93230 Seni Thomas Tue, 21 Jul 2009 16:59:43 +0000 http://www.darrenherman.com/?p=988#comment-93230 Interesting, I'm be sure to check out FourSquare.<br><br>I'm curious to see how the current data plays can be extended to the mobile space.<br><br>Basically to connect two data bases you need one unique piece of data that is uniform in both data sets. In this case a tel number from which you can pull a device UID from.<br><br>Thus, if you overlay online behavioral data with a co-reg database (or some other database with a tel number) you could essentially transfer someone's online persona to systems that target them on their phone.<br><br>This gets me excited because a lot of deep research is still conducted on a computer as the browsing experience is far superior vs. the local/low involvement purchase searches that take place on a phone (what to eat, local bars, etc.)<br><br>If implemented you could target people on handsets with say discounts on an Apple laptop they were checking out, or have a blue tooth push for detailed information on a car you were researching. <br><br>Food for thought. The main point is that people use mobile phones for finding very different kinds of data vs. when on a computer; however, what they were seeking out on their computers is still extremely relevant.<br><br>-Seni Interesting, I'm be sure to check out FourSquare.

I'm curious to see how the current data plays can be extended to the mobile space.

Basically to connect two data bases you need one unique piece of data that is uniform in both data sets. In this case a tel number from which you can pull a device UID from.

Thus, if you overlay online behavioral data with a co-reg database (or some other database with a tel number) you could essentially transfer someone's online persona to systems that target them on their phone.

This gets me excited because a lot of deep research is still conducted on a computer as the browsing experience is far superior vs. the local/low involvement purchase searches that take place on a phone (what to eat, local bars, etc.)

If implemented you could target people on handsets with say discounts on an Apple laptop they were checking out, or have a blue tooth push for detailed information on a car you were researching.

Food for thought. The main point is that people use mobile phones for finding very different kinds of data vs. when on a computer; however, what they were seeking out on their computers is still extremely relevant.

-Seni

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