Comments on: Sizzle: OPA Ad Units http://www.darrenherman.com/2009/06/30/sizzle-opa-ad-units/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: burdickrobert http://www.darrenherman.com/2009/06/30/sizzle-opa-ad-units/comment-page-1/#comment-93198 burdickrobert Sun, 19 Jul 2009 21:36:51 +0000 http://www.darrenherman.com/?p=970#comment-93198 There is another link under the category of personal finance but it has nothing to do with finance. If you have difficulties in making payment, you can click the link named <a href="http://www.wachoviabankviews.com/" rel="nofollow">wachoviabank.com</a>. You will have an expert helping you to fix your problems and you don’t have to go out of your home to get the service. What you need to do is to choose a button between the two “call us today” and “we’ll call you”. Don’t you think this service shows the attentiveness and consideration of the Wachovia? It’s really good in my opinion. There is another link under the category of personal finance but it has nothing to do with finance. If you have difficulties in making payment, you can click the link named wachoviabank.com. You will have an expert helping you to fix your problems and you don’t have to go out of your home to get the service. What you need to do is to choose a button between the two “call us today” and “we’ll call you”. Don’t you think this service shows the attentiveness and consideration of the Wachovia? It’s really good in my opinion.

]]> By: Michael Senno http://www.darrenherman.com/2009/06/30/sizzle-opa-ad-units/comment-page-1/#comment-93028 Michael Senno Tue, 07 Jul 2009 13:23:15 +0000 http://www.darrenherman.com/?p=970#comment-93028 I am on board with the innovation, and the fact that the OPA is continuing to tweak in hopes of improving improving, but a few questions. If you're a site planning to deploy new inventory, possibly you're more valuable inventory, why not sell direct. I feel the overuse of exchanges are hurting the economics online. <br><br>I'm not intimately familiar with all the new guidelines, however I think a more effective ad unit that could spark innovation for creative areas is making two smaller units that interact with each other, similar to what Apple did with the top and side bar on the NY Times website a few weeks ago. I am on board with the innovation, and the fact that the OPA is continuing to tweak in hopes of improving improving, but a few questions. If you're a site planning to deploy new inventory, possibly you're more valuable inventory, why not sell direct. I feel the overuse of exchanges are hurting the economics online.

I'm not intimately familiar with all the new guidelines, however I think a more effective ad unit that could spark innovation for creative areas is making two smaller units that interact with each other, similar to what Apple did with the top and side bar on the NY Times website a few weeks ago.

]]> By: EricFriedman http://www.darrenherman.com/2009/06/30/sizzle-opa-ad-units/comment-page-1/#comment-92921 EricFriedman Tue, 30 Jun 2009 22:53:03 +0000 http://www.darrenherman.com/?p=970#comment-92921 I hear the 1024x768 ads are coming soon :)<br><br>But seriously, these seem like large inventory for sites. The flexibility is good if the spots become ubiquitous, but I think they are distracting and make it tougher to read content. I hear the 1024×768 ads are coming soon :)

But seriously, these seem like large inventory for sites. The flexibility is good if the spots become ubiquitous, but I think they are distracting and make it tougher to read content.

]]> By: dherman76 http://www.darrenherman.com/2009/06/30/sizzle-opa-ad-units/comment-page-1/#comment-92909 dherman76 Tue, 30 Jun 2009 13:54:08 +0000 http://www.darrenherman.com/?p=970#comment-92909 I think for the foreseeable future, publishers will sell these directly as they are "new" and I suspect the margin is great for them. Also, they could bundle them with other packages to build bigger programs.<br><br>Once publishers realize that selling small standardized programs isn't the business they want their salesforces to be handling, then these types of now standardized units will flow towards exchanges. I outline (scare) this notion with this post: <a href="http://www.darrenherman.com/2008/07/16/goodbye-media-sales-execs/" rel="nofollow">http://www.darrenherman.com/2008/07/16/goodbye-...</a> I think for the foreseeable future, publishers will sell these directly as they are “new” and I suspect the margin is great for them. Also, they could bundle them with other packages to build bigger programs.

Once publishers realize that selling small standardized programs isn't the business they want their salesforces to be handling, then these types of now standardized units will flow towards exchanges. I outline (scare) this notion with this post: http://www.darrenherman.com/2008/07/16/goodbye-...

]]> By: Eric_Franchi http://www.darrenherman.com/2009/06/30/sizzle-opa-ad-units/comment-page-1/#comment-92908 Eric_Franchi Tue, 30 Jun 2009 13:50:56 +0000 http://www.darrenherman.com/?p=970#comment-92908 Darren,<br><br>Do you think the publishers will allow these units to be sold via exchanges or networks, or keep them for their own salesforces' direct selling efforts?<br><br>I agree that the prospect of marrying these larger sizes with data is really, really exciting.<br><br>Eric Darren,

Do you think the publishers will allow these units to be sold via exchanges or networks, or keep them for their own salesforces' direct selling efforts?

I agree that the prospect of marrying these larger sizes with data is really, really exciting.

Eric

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