Darren Herman

I spent the better part of today at the W Hotel on Lexington Ave at the seemingly omnipresent Digiday Conference.  I was asked to take part on two different panels, the first of which was the opening keynote debate about The Role of Creativity in a World of Commodity, and the second panel during the Target portion of the conference on The Elephant in The Room: Who IS The Target?

To be honest, going into the conference, I was more excited and jazzed to take part in the first panel on the World of Commodity, but actually found the second panel much more fun and interesting.

The crowd was standing room only – and that was at 8:30AM.  The entire industry was out in force including many C-Level executives of many of the companies we deal with on a daily basis.  I was surprised at the high-level turnout but then again, the conferences touched upon “data” which is a very hot topic these days and everyone wanted to be there to put a stake in the ground.

The Twitter feed for the hashtag #digiday was active during the show and some great 140 character recaps were posted.  Digiday also had a text-message tie-in that allowed attendees to text-in their questions and the moderators addressed them at the end of each panel.

Here are a few curated Tweets that I find particularly interesting:

StephanieSAM: RT @cinjohn18: RT@ ahynes1 – Baker “Talk about targeting people, they feel invaded. Talk about custom service, they feel rich.” #digiday

tinawhitfield: #digiday Billing, billing, payments, SarBox- ad nets – 600 of em don’t seem 2 get how critical standards are needed 4 client accounting.

adbroad: “We need to stop thinking of privacy problems as purely online. My Ralph’s card probaly has more info on me than my ISP” Chauhan #digiday

annemai: Alan Chappell asking panel: will brand marketers form a co-op and share data? been tried by coalition marketing programs #fail #digiday

tinawhitfield: #digiday Agencies – if agencies invest in becoming an ad network, can they handle the apology & remedy for ad waste, misplacements, etc…?

digiday: Zagorski “To take something from someone and not give them value for what you’re taking is stealing.” Ad nets taking data w/out pmt #digiday

wisepr: damn. smack talk @ #digiday. Yahoo’s bill wise: “I’m smarter than you.” Time Inc guy: “U work for Yahoo-how could U be?” (via @stephcliff)

digiday: Great quote from John Nardone, CEO x+1, “Data’s not always sexy, ya know?” #digiday

cliqology: John Nardone, CEO x+1, says why bother going to a digital targeting company if you just want to reach Women 18-34 #digiday

JasonDPG: Millions of dollars wasted in the disparity between planning targets and buying targets #digiday

annemai: Like Darren Herman’s idea of “illuminating” data — companies sitting on data, how to illuminate for effectiveness #digiday

Tumri: RT@ ahynes1 – Baker “If you talk about targeting people, they feel invaded. If you talk about customized service, they feel rich.” #digiday

eporres: #digiday; “Google has built an empire on an educated guess.” – Stephen Baker

digiday: As we amass more and more data we’re actually becoming stupider. A rather scary thought. #digiday