Keynote Debate: The Role of Creativity in a World of Commodity
I’m speaking at DigiDay on Monday on 2 different panels (one in the AM and one in the PM). Would like any community input on the below topic… feel free to comment below or tweet @dherman76
8:30am: Keynote Debate: The Role of Creativity in a World of Commodity: Has the ever expansive pool of ad placements commoditized a majority of the online ad inventory? The need to weed through all of the inventory has led to an increase in ad networks coming up with the “next big thing” in targeting. But in the media buying world, some say that ad networks employ similar technologies; yielding similar results. Will the abundance of new creative targeting technologies across digital platforms yield an equal or greater level of returns for advertisers and publishers alike? Are ad networks revealing the true value of online media or commoditizing all ad impressions?
Moderator: Masha Geller, Managing Partner, Wednesday Marketing Group
Speakers:
Brian Quinn, VP/General Manager, Digital Ad Sales, The Wall Street Journal
Darren Herman, Group Director, Head of Digital Media, The Media Kitchen
Joe Apprendi, CEO, Collective Media