Darren Herman

The Online Publishers Association has created three new ad units that rolled out this morning.  These units include:

The Fixed Panel: 336 wide x 700 tall, remains constant as the user scrolls to the top and bottom of the page
The XXL Box: 468 wide x 648 tall, opens for seven seconds to 936 wide x 648 [...]

The inspiration for this post came from an adhoc face-to-face meeting with one of our senior clients.  We began speaking about digital in general and then he dropped a bomb, “Am I asking the right questions?”
I had two options here.  I could have said yes (even though this was not the right answer) or I [...]

Ever since I met Dave Gray of Xplane, about 5 years back, I’ve been fascinated with infographics.  [Infographics] make a complex problem extremely simple if designed well.
I recently came across a great graphic posted on Manolith about the evolution of Twitter.  Love it.

There are a few areas of the digital space I’m particularly fond of right now and they have to do with mining content for data, and then turning the data into insights.  Note, that data is generally “dumb” as a single data set can mean different things to different people (insights).  Owning the data is [...]

I spent the better part of today at the W Hotel on Lexington Ave at the seemingly omnipresent Digiday Conference.  I was asked to take part on two different panels, the first of which was the opening keynote debate about The Role of Creativity in a World of Commodity, and the second panel during the [...]

I’m speaking at DigiDay on Monday on 2 different panels (one in the AM and one in the PM).  Would like any community input on the below topic… feel free to comment below or tweet @dherman76
8:30am: Keynote Debate: The Role of Creativity in a World of Commodity: Has the ever expansive pool of ad placements [...]