Today is a big day – myself and my company, Varick Media Management, has been featured in the NY Times business section both online and in print (the nations top selling Sunday paper). The story even made page #1 of TechMeme this morning.
The article focuses on the new breed of companies emerging that put significant rigor towards optimization and strategy to media [and while not talked about in-depth in the article], creative, and audience. I believe audience is a 3rd dimension of optimization and strategy that goes missing in most planning and buying.
The NY Times calls this “Wall Street” style analysis. When VMM first launched, we called ourselves the first “advertising hedge fund,” so I guess the tag-line works.
The story is extremely high level and may seem basic to some people. While that may be the case, if you want to talk more in-depth, I’d certainly welcome the conversation. You can contact me here. Or better yet, leave a comment on this blog and lets start a conversation.
This blog has been a playground for new ideas that we’re experimenting with for VMM and about the industry overall, so if you like what you read in the NY Times, here are a few posts that may be of interest:
- Media Optimization
- Disintermediation of Online Display Advertising
- Agencies, Ad Networks, Disintermediation
- Display Ads Aren’t Going Anywhere
- Aggregating Cross Channel Audiences – State of Industry
Needless to say, I’m super excited today and want to thank Barry, John, Stephen, Chris, and Brandon, and the rest of the team back in the office to make all of this happen.