Darren Herman

Today is a big day – myself and my company, Varick Media Management, has been featured in the NY Times business section both online and in print (the nations top selling Sunday paper).  The story even made page #1 of TechMeme this morning.
The article focuses on the new breed of companies emerging that put [...]

I’ve been spending a lot of time over the past year or so trying to figure out where the advertising industry is headed and
while I still have many open questions, I’m quite confident that I have one specific area nailed down… and that’s around media optimization.
In context of this post, media optimization is when a [...]

My friend Piers has been putting on the “Good Ideas Salon” for a while now and this month is focused on matchmaking entrepreneurs with digital media people.  More about what the Salons are all about.
His note to me:
I’m going to run an event where I hope to mix young and up-coming entrepreneurs with out of [...]

I’m being shot for an upcoming newspaper article (probably will be digitized as well) and am offering ANY designer the ability to send me a blazer (preferably navy blue, but will consider many options) and I’ll wear it in the photos.   Designers blazer will get national exposure in the top newspaper by appearing in the [...]

My wife Sherri, @sparkle201, caught the entrepreneurial bug from me.  While I’m spending time in agency world getting my practical MBA, she is bootstrapping her first startup, ResumeGal.  Sherri has incredible knowledge of the HR industry as she has over 15 years experience from a multi-national public bank.  She tells me she has interviewed thousands [...]