Experiences Presentation

Posted by Darren on Apr 4, 2009 • (Comments)

For the better part of the last year, I’ve been concentrating heavily on data and media delivery mechanisms.  I don’t think there is one stone unturned in that space that I haven’t poked into.  While that space is extremely interesting to me, I’m also interested in the future of experiences.

I have written quite a bit about the music experience on this blog and there are a few postings that reference the power of the experience.  I have created a Slideshare presentation that talks about the future of experiences and ties in the latest buzz word of the day, “social media.”  I’ve become increasingly fascinated by the power of conversation amplification (i.e. Twitter, GetSatisfaction, WordPress, etc) and the platforms of which allow for a single voice to radiate to billions.

I invite you to view the presentation on Slideshare.  Please leave comments and feedback and if you’d like to talk about this more in-depth, I always welcome a conversation.

Please click here to view the presentation.

Categorized as Advertising & Marketing
  • This is really great post, subscribing you right away!

    Emma
  • Seni Thomas
    Decent "yellow paper" by DDB on building a new position called the "Chief Community Officer"

    Pretty basic, but the main point is that if there isn't C-level ( or equivalent level) representation and accountability around all the elements you discussed the system can never work as right now the silos that 'social media' encompasses are many times at odds with each other.

    http://www.ddb.com/pdf/yellowpapers/DDB_YP_CCO_Jan09.pdf
  • I really like the tension between individuals as brands and (capital B) Brands as brands. I suppose in an absolute sense you could look at social networking platforms (e.g. Facebook) as a place where individuals seek out "brands" (either other individuals or Brands) that are relevant to them. Friends are relevant to us for obvious reasons - they know us, they interact with us. The question is now, is there a way that (capital B) Brands can be more relevant to us and become more like friends?

    Coincidentally, a few weeks back, Facebook made their Brand pages look much more like profile pages.
  • Food for thought is the best way to put this. I particularly like the fact that you gave no answers, only prompts. There are calls to action but not orders. Like. This thinking must be applied. Sadly, it will go on ignored by many. of course, therein lies the opportunity for the rest of us...or as I like to say, everything is arbitrage at some point in its life cycle
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