Darren Herman

I have just returned from speaking at the OMMA Global conference with friends & industry luminaries John Battelle, Jason Calacanis, and Paul Kedrosky which was all about the intersection of advertising with technology.  If you missed the talk, Max Kalehoff, our panel moderator (and VP of Marketing @ Clickable) penned a nice piece in MediaPost.
I [...]

Sans the party.
My wife (@sparkle201) and I (@dherman76) were asked by our friend Charlie O’Donnell about a year ago to invest in his new startup, Path 101, at a very early stage in it’s life cycle.  Initially Charlie approached me for the investment but I have no real domain knowledge of the HR world, so [...]

First it was RSS.  I absolutely loved it.  I was able to handpick blogs/topics I wanted to read and at my leisure, consume the content.  My RSS list grew to over 200 bloggers/content sources and if I didn’t check it each day, it became intimidating just looking at the list of unread posts.  I can’t [...]

I spent much of 2007/08 exploring the world of online ad exchanges and data.  If you are a regular follower of this blog, you were with me for much of the journey as I wrote quite a bit about it.  After digging deep in the industry, I wanted to put together a White Paper that [...]

InterClick president Michael Katz had a nice writeup in MediaPost today entitled Ad Budget Crunch Puts Pressure On Supply Line. I believe that ad networks are going to be disintermediated in some capacity over the next few years and Katz sheds some light on this notion (from an opposite perspective.
Advertisers and agencies are shifting [...]