Comments on: Content Ownership Discussions http://www.darrenherman.com/2009/02/19/content-ownership-discussions/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Darren O. http://www.darrenherman.com/2009/02/19/content-ownership-discussions/comment-page-1/#comment-85860 Darren O. Thu, 19 Feb 2009 21:58:19 +0000 http://www.darrenherman.com/?p=915#comment-85860 I own an Apple TV and put Boxee on it a couple months back. It really is an amazing product with a slick interface and is setup to be a very innovative service. When I read last night (via Twitter) that Boxee was being forced to remove Hulu from its roster, I nearly cried. Out of all the video services offered, Hulu was definitely my primo choice for aggregated video content.<br><br>I simply don't understand this move by Hulu, or better yet, the content providers that are highly invested in Hulu (Fox and NBC). I know that Hulu as a business couldn't do anything about the decision from above and regretfully pulled itself from Boxee, but it still makes no sense. <br><br>Boxee was not running any additional ads on top of the ones currently displayed on Hulu, so it was not diluting their video content. Nor was Boxee taking any cut from the ad dollars brought in by Hulu. If anything, by having Hulu on Boxee, it should have made those ads more costly, as they were now getting more eyeballs on the ads. Plus, I know this move will definitely hurt Hulu as a brand from the viewpoint of Boxee fanboys. (although I still heart Hulu) I own an Apple TV and put Boxee on it a couple months back. It really is an amazing product with a slick interface and is setup to be a very innovative service. When I read last night (via Twitter) that Boxee was being forced to remove Hulu from its roster, I nearly cried. Out of all the video services offered, Hulu was definitely my primo choice for aggregated video content.

I simply don't understand this move by Hulu, or better yet, the content providers that are highly invested in Hulu (Fox and NBC). I know that Hulu as a business couldn't do anything about the decision from above and regretfully pulled itself from Boxee, but it still makes no sense.

Boxee was not running any additional ads on top of the ones currently displayed on Hulu, so it was not diluting their video content. Nor was Boxee taking any cut from the ad dollars brought in by Hulu. If anything, by having Hulu on Boxee, it should have made those ads more costly, as they were now getting more eyeballs on the ads. Plus, I know this move will definitely hurt Hulu as a brand from the viewpoint of Boxee fanboys. (although I still heart Hulu)

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