Comments on: What Would Obama Do? http://www.darrenherman.com/2009/02/09/what-would-obama-do/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Darren http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-85042 Darren Fri, 13 Feb 2009 20:12:25 +0000 http://www.darrenherman.com/?p=913#comment-85042 I think one of the most interesting campaign tactics of Obama's campaign was their ability to target the youth generation in ways that brands are just starting to experiment with. For example, location aware targeting in the videogame Burnout Paradise. These ads appeared on billboards in this racing game in swing states, reaching out to a strong youth demographic to sway the votes towards Obama. <br><br>In-game advertising is a strong and growing industry and to see our future President dip his toes in the water put a smile on my face. I think one of the most interesting campaign tactics of Obama's campaign was their ability to target the youth generation in ways that brands are just starting to experiment with. For example, location aware targeting in the videogame Burnout Paradise. These ads appeared on billboards in this racing game in swing states, reaching out to a strong youth demographic to sway the votes towards Obama.

In-game advertising is a strong and growing industry and to see our future President dip his toes in the water put a smile on my face.

]]> By: jehutson http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-84971 jehutson Fri, 13 Feb 2009 02:52:24 +0000 http://www.darrenherman.com/?p=913#comment-84971 There was an interesting session on Obama's search strategy at SMX this week (covered here: <a href="http://bit.ly/P1TvO" rel="nofollow">http://bit.ly/P1TvO</a>). Basically saying the same thing, funny part is nothing they did was revolutionary - they just actually did it. There was an interesting session on Obama's search strategy at SMX this week (covered here: http://bit.ly/P1TvO). Basically saying the same thing, funny part is nothing they did was revolutionary – they just actually did it.

]]> By: dherman76 http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-84914 dherman76 Thu, 12 Feb 2009 13:35:09 +0000 http://www.darrenherman.com/?p=913#comment-84914 Greg, I like your view. While I don't want to stress to take a "carbon copy" of the campaign, I do want marketers to look at how Obama worked the entire digital media channel and all of it's strengths. Greg, I like your view. While I don't want to stress to take a “carbon copy” of the campaign, I do want marketers to look at how Obama worked the entire digital media channel and all of it's strengths.

]]> By: dherman76 http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-84913 dherman76 Thu, 12 Feb 2009 13:33:47 +0000 http://www.darrenherman.com/?p=913#comment-84913 Yes- and I even signed up for his alerts and I am one of the most non-political people out there. Yes- and I even signed up for his alerts and I am one of the most non-political people out there.

]]> By: Business Opportunities http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-84889 Business Opportunities Thu, 12 Feb 2009 08:44:16 +0000 http://www.darrenherman.com/?p=913#comment-84889 Hello everyone,<br>I'm a newbie to website design and being a this site. I'm stopping by a few sites to pick up tips and get answers from people who know a lot more about this that I do! Hello everyone,
I'm a newbie to website design and being a this site. I'm stopping by a few sites to pick up tips and get answers from people who know a lot more about this that I do!

]]> By: john lockmer http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-84828 john lockmer Wed, 11 Feb 2009 19:22:41 +0000 http://www.darrenherman.com/?p=913#comment-84828 I think there are various factors that contributed to the success with the campaign. There where hundreds of independent companies campaigning for Obama. Couple this with taking advantage ad networks and viral videos on youtube and you have yourself a new president. I think there are various factors that contributed to the success with the campaign. There where hundreds of independent companies campaigning for Obama. Couple this with taking advantage ad networks and viral videos on youtube and you have yourself a new president.

]]> By: Greg http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-84810 Greg Wed, 11 Feb 2009 15:38:03 +0000 http://www.darrenherman.com/?p=913#comment-84810 It is certainly relevant for brands/agencies to dissect the Obama campaign for lessons, but it would be a mistake to pursue a carbon copy model. Having spent four years in the online political organizing world and now in the brand advertising business, the most significant difference I see is in wildly different levels of affinity and what that means for frequency and breadth of communication to a consumer. Unsubscribe rates on the email lists of political advocacy organizations and charities are incredibly low (almost regardless of frequency). This seems to be the result of the deep personal affinity that people have with these causes (incidental good read is Paul Graham's recent post on identity and politics: <a href="http://www.paulgraham.com/identity.html" rel="nofollow">http://www.paulgraham.com/identity.html</a>). Brands (even the most loved) will have a far lower tolerance level in terms of the frequency and depth of communication. The smartest ones out there will push this envelope and will develop ways to build greater affinity and earn greater tolerance, but it will need to start slowly. It is certainly relevant for brands/agencies to dissect the Obama campaign for lessons, but it would be a mistake to pursue a carbon copy model. Having spent four years in the online political organizing world and now in the brand advertising business, the most significant difference I see is in wildly different levels of affinity and what that means for frequency and breadth of communication to a consumer. Unsubscribe rates on the email lists of political advocacy organizations and charities are incredibly low (almost regardless of frequency). This seems to be the result of the deep personal affinity that people have with these causes (incidental good read is Paul Graham's recent post on identity and politics: http://www.paulgraham.com/identity.html). Brands (even the most loved) will have a far lower tolerance level in terms of the frequency and depth of communication. The smartest ones out there will push this envelope and will develop ways to build greater affinity and earn greater tolerance, but it will need to start slowly.

]]> By: greghills http://www.darrenherman.com/2009/02/09/what-would-obama-do/comment-page-1/#comment-84760 greghills Wed, 11 Feb 2009 05:27:45 +0000 http://www.darrenherman.com/?p=913#comment-84760 Obama's use of mobile was tremendously strong as well. I have seen more mobile marketing case studies featuring Obama than any other brand. Obama's use of mobile was tremendously strong as well. I have seen more mobile marketing case studies featuring Obama than any other brand.

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