Darren Herman

I created an uber prediction list back in 2007 and it was a hit.  Here are some of the predictions already posted across the net re: technology, media, and marketing – three things I’m very interested in.  If I missed your post and you’d like to be listed, just leave a comment and I’ll add [...]

I met David at a dinner hosted by a MD of a hedge fund a few years back who happens to be one of the most connected digital guys.   Little did I know, I was sitting next to the guru of the early web design books of the 90s of which I had 2 [...]

Unless you live under a rock, the economic environment impacted brands and agencies this year and the whole publisher ecosystem that goes with it (media cos, ad networks, etc).  Full-year 2009 will mark only the fifth spending drop since Ad Age began ranking the 100 Leading National Advertisers in 1956.
As you can see from [...]

The advertising world is being impacted by the adoption of technology at it’s core.  I speculate that the majority of all ad impressions will be “served” by some sort of technology within the next decade.  This speculation includes print, television, radio and OOH.  We’re seeing this start to play out within the online advertising space.
I’m [...]

I received a very timely email from my friend David Siegel pointing me (and a very small group of recipients) to Google’s Patent search database.  On October 22, 2009, Steven Jobs (et al) received patent US2009/0265214A1, Advertisement in Operating System which was originally filed of April 2008.
The abstract of the patent reads:
Among other disclosures, an [...]

Imagine if the web didn’t have to live in the browser.  In many ways, we are experiencing that today (i.e. Foursquare or Tweetdeck) but what if we put it onto the desktop?
For those unfamiliar with RIA or “Rich Internet Applications,” they can be defined here:
Rich Internet applications (RIAs) are web applications that have most of [...]

Dear Ms. Internet,
As someone who has spent 8+ hours a day with you over the past 10 years, both for professional and personal needs, I have to say that having a long term relationship with you is challenging at best and you are starting to get a reputation for your celebrity-length relationships.
You are young and [...]

For those of you who do not know me too well, I’m a huge fan of the Dave Matthews Band.  I’ve been to more shows than I can reasonably count, have gigabytes of their live shows, my living room has a framed DMB art collection, and my son is aptly named David Matthew Herman.
For those [...]

Holiday shopping mayhem used to begin on Black Friday.  Many of us all have our own crazy shopping stories and there are even some YouTube videos of people filming their Black Friday shopping experiences.  For retailers, this marked the official date to begin holiday displays and holiday discounts and for American consumers, it was the [...]

I’m taking a cue from Fred Wilson on how he crowdsourced his Web 2.0 Keynote presentation.  The wisdom of all of you are much smarter than myself, so why not work together on this upcoming presentation.  What presentation you might ask?
Announced today, I am the keynote speaker at the Admonsters Ad Ops Forum on December [...]