Comments on: Agencies: sometimes we get a bad wrap but here are some tips to alleviate

By: Ralph P Dickerson

Ralph P Dickerson — Wed, 11 Feb 2009 07:00:42 +0000

your blog is great!

By: Nakia J Bryden

Nakia J Bryden — Tue, 10 Feb 2009 06:54:45 +0000

great article!, grats for u site

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nutrition foods — Fri, 30 Jan 2009 03:42:41 +0000

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By: morganb

morganb — Wed, 17 Dec 2008 06:55:15 +0000

Great post! I think new ventures have to show agencies how they work as a white-labeled or sub-contractor and show at least a case study where they did so. Agencies are rightfully protective of their clients, the relationships and the people they bring in to the fold (even on a one-off basis). As a former agency guy who now works for a start-up that works with agencies in online video creation I know how important that confidence and trust is. I make it a priority to demonstrate in our case studies how we've successfully worked with agencies in the past and clearly articulate our methodologies so that the folks on the account and creative teams are comfortable that they can trust our actions and intentions. Great post!

By: Thata

Thata — Tue, 16 Dec 2008 00:18:29 +0000

Top 10 of the best games of 2008

link: http://lista10.org

hugs,
Thata

By: dherman76

dherman76 — Mon, 15 Dec 2008 15:32:16 +0000

Agencies don't really need to see how the tech works as you've found out, but most importantly, you're showing them how their clients look/feel within your platform… most important.

One thing I've noticed is that sometimes, agencies get hung up on the actual artwork used… sometimes it helps asking ahead of time about attaining some creative assets to use in mockups.

By: Christien

Christien — Mon, 15 Dec 2008 06:12:53 +0000

Totally relevant and informative post. You did something many agencies don't always do well…you were candid. Thanks!

By: Rahim Fazal

Rahim Fazal — Mon, 15 Dec 2008 06:03:29 +0000

Super enlightening – thanks Darren. This post is long overdue.

#9 is a great tip. Our particular service (platform for video distribution & influencer tracking in social nets) is a relatively new idea – and we used to walk into agency meetings all the time and talk through the tech with a set of slides (like an investor preso). Not anymore. Now, we actually build out a mock campaign for the agency's client before the meeting, and then walk the buyer through the entire process step by step – in context. Because of this tip we've developed a lot of relationships — and generated a lot of business — that we might have otherwise lost.