http://www.darrenherman.com/2008/11/04/issues-with-social-media-advertising/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.darrenherman.com/2008/11/04/issues-with-social-media-advertising/comment-page-1/#comment-69024 Jamie Fri, 07 Nov 2008 22:18:39 +0000 http://www.darrenherman.com/?p=813#comment-69024 Along the same lines as the long session issues, is the fact that so much of the content is produced by such a small minority. According to the Rubicon Project "About 80% of the user generated content on the web, including comments and questions is produced by 9% of users" While 90% of those visitors are passive. Interesting to see someone articulate this data, because its been in the back of my head for a while. @David reduction of ad clutter is one of the bigger issues many sites have, I totally agree. Along the same lines as the long session issues, is the fact that so much of the content is produced by such a small minority. According to the Rubicon Project “About 80% of the user generated content on the web, including comments and questions is produced by 9% of users” While 90% of those visitors are passive. Interesting to see someone articulate this data, because its been in the back of my head for a while. @David reduction of ad clutter is one of the bigger issues many sites have, I totally agree.

]]> http://www.darrenherman.com/2008/11/04/issues-with-social-media-advertising/comment-page-1/#comment-68460 David Tue, 04 Nov 2008 19:36:23 +0000 http://www.darrenherman.com/?p=813#comment-68460 I think Social Networking sites should reduce the number of ad units on each page, thus reduce supply, reduce ad clutter, and increase awareness of the ads that do show. The second challenge requires that SNS continue to educate advertisers on how to navigate in the social media and UGC spaces. The last challenge might be alleviated by using a frequency cap on the ad impressions per user session. I think Social Networking sites should reduce the number of ad units on each page, thus reduce supply, reduce ad clutter, and increase awareness of the ads that do show. The second challenge requires that SNS continue to educate advertisers on how to navigate in the social media and UGC spaces. The last challenge might be alleviated by using a frequency cap on the ad impressions per user session.

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