Dot Bomb Expenditures
Something that we forget all too quickly:
The “dot-bomb” of the early part of this millenium was also driven by the venture capital dollars driving the online ad market at that time; the largest online advertising spenders were the same venture-backed companies that tended to go belly-up in the fall, taking the online ad industry down with them. Today, marketers of all stripes are spending online, from the largest consumer packaged goods companies to automakers to entertainment brands. Gone are the days when the bulk of online ad dollars are coming from online properties; today, online marketing is an integral part of any brand’s strategy. - Rubicon Project Ad Network Review and Forecast.