AdTech NY 2008
Spent the afternoon walking around AdTech. I wasn’t sure what to expect in terms of the amount of exhibitors due to the current economic conditions but you would have no idea that we’re in a recession. What I was surprised about was that Google and Yahoo! didn’t have the largest booth… Casale, Platform-A, and a few others took the cake.
The crowd was varied from biz dev folks to only a handful of agency folks… I was surprised at the lack of actual clients in the exhibit hall, but that was to be expected I guess. The amount of performance networks outweigh any other type of exhibit but what I found most interesting was the folks over at the Akamai booth and the Rubicon Project. Too many performance networks.
If you head over to the exhibit hall, make sure to check out all the floors – too many people only go to the first floor and don’t walk up stairs. On the 3rd floor, Friendster is there. Yes Friendster. About 5 booths away from FriendFinder. Fitting.
Lastly, I love how all of the companies who are at AdTech revolve around the advertising industry and I only met about a handful of people who work at agencies…