Holding Companies and Financial Markets
I was curious to see how the advertising holding companies were weathering the financial storm. The first chart shows YTD for WPP, Omnicom, MDC, IPG, Havas, and Publicis.
The second chart shows month to date (October) for the holding companies.
Looks like we’re seeing the start of a rebound? In Dude, Where’s My Ad, an article written on BusinessWeek.com in conjunction with GigaOm, Om Malik speaks about how poorly funded startups who are relying on advertising dollars will fail in the coming months.
The article that Om writes above was spurred by UBS’s Schachter’s analysis of the advertising markets.