NY Times People & Accounts of Note
Varick Media Management, New York, was formed by MDC Partners, Toronto, whose holdings include Crispin Porter & Bogusky and Kirshenbaum Bond & Partners. Varick is being formed to provide digital media management services for online exchanges. Varick opens with the Media Kitchen media agency, part of Kirshenbaum Bond, and its client roster. Darren Herman was named president at Varick; he is a technology executive and blogger who has held posts at companies like IGA Worldwide.
Got a nice shout-out today in the NY Times Webdenda newsletter. For those who did not see the initial release because of all of the Olympic hoopla over the past few weeks, you can read it here and a bit more in-depth with MediaPost’s coverage.
More about Varick Media Management over the next few weeks.