Y Combinator Advertising Startups

Paul Graham clues all entrepreneurs in regarding different investment areas that they’d like to fund; thus, making his deal flow much more efficient. For entrepreneurs, this is a golden opportunity and for folks who are thinking about jumping into the startup world, these 30 ideas should get you thinking.

One of the ideas that I’d like to talk about is “Fix Advertising” as Paul calls it.

12. Fix advertising. Advertising could be made much better if it tried to please its audience, instead of treating them like victims who deserve x amount of abuse in return for whatever free site they’re getting. It doesn’t work anyway; audiences learn to tune out boring ads, no matter how loud they shout.

What we have now is basically print and TV advertising translated to the web. The right answer will probably look very different. It might not even seem like advertising, by current standards. So the way to approach this problem is probably to start over from scratch: to think what the goal of advertising is, and ask how to do that using the new ingredients technology gives us. Probably the new answers exist already, in some early form that will only later be recognized as the replacement for traditional advertising.

Is advertising broken? In order to fix something, that means it’s broken. Last time I checked, consumers are buying more products than ever. Advertising is certainly not broken. In my eyes, advertising needs to evolve and that’s what “fix advertising” should focus on. I believe that the next iteration of advertising is going to involve a wealth of data. I talk about it here. And here. Moving from assumptions to precise targeting is going to be very fruitful for all involved: the consumer and the advertiser.

Is it time to bring back Seth Goldstein’s startup, Root Markets? Consumer attention has value and should consumers control that?