Buying Behavior & the Social Graph
I’ve got quite a few clients that are selling products/services to consumers. The Social Graph has played a role in all of our conversations and we’ve been rethinking the way we’re engaging with consumers. There is an interesting PDF case study by Shawndra Hill, courtesy of Auren Hoffman that I uncovered and would love to hear some feedback based on your thoughts.
Some interesting companies in the Social Graph space: Media6, Lotame, 33 Across, and Radian6.